Don’t fix it in post. Fix it at the source.
Get higher-quality translations from the first draft, eliminate nearly all manual fixes, and accelerate release cycles with Phrase Language AI in Phrase Strings.
Literal translations can be literal roadblocks
Literal output, repeated fixes, and long review loops slow every product release. Static MT configurations may be fast but often produce literal output, leading to constant rework, and delayed timelines.
Phrase Language AI fixes this with smarter, more adaptive context-aware MT, aligned with your Translation Memory, term bases and brand voice.
Smarter MT. Faster shipping.
Phrase Language AI transforms your workflow by moving beyond simple machine translation to state-of-the-art MT automation:
• Access over 30 top-tier engines, including GenAI and Custom MT, directly within your workflow.
• Automatically route your content to the engine proven to deliver the highest quality with MT Autoselect.
• Enforce brand consistency from the start by applying term bases during generation.
• Use Quality Performance Scores (QPS) to auto-approve safe content and focus review efforts only where needed.
The benefits of Phrase Language AI in Phrase Strings
Context-aware UI translation
UI strings are notoriously difficult for standard engines because single strings can lack context. Phrase Language AI solves this using Next GenMT with RAG (Retrieval-Augmented Generation). By retrieving relevant examples from your existing Translation Memory and language assets, the AI understands the specific intent behind every button and label before it generates. The result is accurate, consistent app navigation that feels native, not just a literal dictionary swap.
Faster release cycles
Higher-quality drafts mean fewer edits and fewer review loops. UI strings, labels, and notifications are translated consistently from the start, so localization keeps pace with your release schedule.
Lower review and translation costs
By delivering strong translation quality from the outset, reviewers can concentrate on high-value work. Access to a wide range of NMT and GenAI engines substantially lowers the amount of review effort needed.
See PLAI in Strings in action
Proven gains for Strings teams
Phrase Language AI consistently delivers stronger first drafts and more accurate UI translations:
70%
of projects get better MT output with Autoselect
80%
fewer terminology issues
19.6%
quality improvement when the optimal engine is selected for the language pair
How leading enterprises use Phrase Language AI
For a business operating at crypto speed, KuCoin can’t afford inefficiency or compromise. Phrase has helped us build a scalable, intelligent multilingual content engine that supports growth, drives down cost, and keeps us ahead in a 24/7 global market. It’s become more than just a language technology platform. It’s now part of how we stay competitive.
It’s about control and speed, not automation for the sake of it. Phrase Language AI helps Zoetis move quickly, without letting quality slip. And that’s exactly what we need.
Phrase gives Zendesk the ability to automate many processes, allowing us to use AI solutions effectively. With the right automation in place, we can scale our operations further and continue to improve quality.
Start using Phrase Language AI in Strings
You don’t need a new tool or integration. Phrase Language AI is included in our Phrase Strings licence with a capacity allowance to test with you next release in Phrase Strings.
You can:
• Enable Phrase Language AI in your project settings
• Let MT Autoselect choose the best engine
• Use QPS to monitor translation quality and adjust your workflow
Getting started takes only a few minutes
Open your project in Phrase Strings & go to Project settings
Enable machine translation & select Phrase Language AI
Choose MT Autoselect, or pick an MT profile
Attach your term bases so they are used as glossaries
