Automated software localization for developers
Connect Phrase directly to your codebase, automate translation workflows, and streamline updates across apps without slowing down development.
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Your technology changes. Your language infrastructure shouldn’t break.
The content systems, AI models, and service partners your business depends on today will look different in five years. Phrase is the central infrastructure that holds it all together, connecting your existing technology investments with Phrase-native and ecosystem-built solutions in a single, orchestrated environment.
We continuously expand our own capabilities while enabling partners and customers to build on top of our infrastructure. The result: more capability, more choice, and more value for everyone in the ecosystem.
A network that grows with every connection
Every partner that builds on Phrase makes the platform more valuable for every customer. Every customer that grows with Phrase attracts more partners. This is the flywheel effect – and it’s how the ecosystem gets stronger over time.
We integrate openly, even where our capabilities overlap with a partner’s, because customer value is the priority. That openness is what makes the ecosystem work.
What file formats does Phrase support?
Phrase supports 50+ file formats including JSON, YAML, XML, .strings, .xliff, .po, .arb, and Android XML. Phrase Strings is format-agnostic: upload in one format and export in another, so you’re never locked into a single structure.
Can I bring my own machine translation engine?
Yes. Phrase supports Bring Your Own Engine (BYOE), letting you integrate a custom MT engine directly into Phrase workflows. Your engine can leverage Phrase’s translation memories, termbases, and style guides as context to improve output quality. You can also use Phrase Analytics to benchmark your engine’s performance against Phrase’s native MT engines.
What file formats does Phrase support?
Phrase supports 50+ file formats including JSON, YAML, XML, .strings, .xliff, .po, .arb, and Android XML. Phrase Strings is format-agnostic: upload in one format and export in another, so you’re never locked into a single structure.
Can I bring my own machine translation engine?
Yes. Phrase supports Bring Your Own Engine (BYOE), letting you integrate a custom MT engine directly into Phrase workflows. Your engine can leverage Phrase’s translation memories, termbases, and style guides as context to improve output quality. You can also use Phrase Analytics to benchmark your engine’s performance against Phrase’s native MT engines.
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INTERFACES
One platform. Every use case.
A family of interconnected capabilities, not isolated tools. Each one built to handle multiple use cases. All of them running on the same intelligence layer and the same platform foundations.
Phrase TMS: Continuous localization
Manage translation at enterprise scale, across multiple vendors, stakeholders, and content types. Connectors for every major CMS, repository, and design tool mean content arrives automatically. The orchestrator handles routing, quality gates, and handoffs so your team focuses on decisions, not coordination.
Phrase Strings: Multilingual software delivery
String management built for continuous product development. Phrase Strings keeps product copy and translations aligned as teams iterate, so localization isn’t a separate end-of-cycle task. Integrates with your CI/CD pipeline and design tools so translations ship when code ships. Localization without the release overhead
Phrase Studio: Audio and video localization
Upload any recording and Phrase Studio instantly generates high-accuracy transcripts, subtitles, and natural-sounding voiceovers in over 100 languages. It also identifies key themes and generates summaries, turning spoken content into something your whole team can search and use.
Phrase Portal: AI translation for every team
Provide AI translation to every employee across your organisation with an intuitive portal. Every translation uses your glossaries, memories, and brand standards automatically. Enterprise-grade security, cost controls, and human review on demand keep it reliable at scale.
See the latest from Phrase
Case Study
Global live game developer scales immersive player experiences across 78 languages
Operating across 78 languages and dozens of live titles, a leading global game publisher needed a multilingual content creation and delivery model that could support growth without compromising quality, governance,…
News
Phrase and Welocalize Expand Partnership with Joint AI Development Agreement to Power Enterprise Multilingual Content
Seamless product integration provides Phrase’s enterprise clients access to Welocalize’s OPAL Platform to streamline and automate translation
Blog post
Why localization ecosystems outperform traditional vendor setups: Insight from Argos Multilingual and Personio
Localization teams often spend more time coordinating vendors than managing translation. In this webinar discussion, Personio, Argos Multilingual, and Phrase explore how ecosystem collaboration can remove operational friction and help…
Podcast
The 10-second customer journey and how to remove friction fast
Todd Unger, CXO at the American Medical Association and best selling author, joins host Jason Hemingway to explore what Todd calls the Tornado Funnel, where the entire customer journey compresses…
News
Phrase Unveils New Multimedia Content Capabilities with Phrase Studio
New multimedia localization capabilities added to the Phrase Platform, providing a broad range of intelligent audio and visual editing tools for customers.
Blog post
Todd Unger: The ten seconds to win or lose a customer
Todd Unger, Chief Experience Officer at the American Medical Association, discusses how modern buying decisions often happen in just seconds. In this episode of In Other Words, he explores the…
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Reach a wider audience and build deeper connections today.
Built for how you already work.
The platform fits into your stack. You don’t have to fit into ours.
Workflow automation
Configure project templates, routing rules, and automation logic in Orchestrator, then let them run. When something breaks, you can diagnose and fix it yourself. No support ticket required.
Git-native string sync
Localization branches mirror your feature branches. Push source files, get translations back, merge when ready. Strings stay in sync with your codebase across every release.
Seamless collaboration
One platform for designers, UX writers, translators, and engineers working on the same product. No Slack threads, no manual handovers, no version confusion.
AI translation
Use for AI translations that know your terminology and tone. They are automatically evaluated so humans only review what needs refinement.
200+ integrations
Integrations for GitHub, GitLab, Bitbucket, Figma, Contentful, AEM, and more make localization a hands-off process.
Enterprise ready
SSO, role-based access, US and EU data centres, 99.9% uptime SLA. Start with a free trial. Scale to enterprise without re-platforming.
The localization solution
developers deserve.
Set up your first project in under five minutes. Push your first translation from the CLI before lunch.
Questions about enterprise plans? Talk to us.