{"id":123016,"date":"2024-07-08T14:51:17","date_gmt":"2024-07-08T12:51:17","guid":{"rendered":"https:\/\/phrase-staging.required.ch\/nueva-estructura-de-precios-para-proveedores-de-servicios-linguisticos-explicada\/"},"modified":"2025-10-06T11:12:37","modified_gmt":"2025-10-06T09:12:37","slug":"new-pricing-for-lsps-explained","status":"publish","type":"page","link":"https:\/\/phrase-staging.required.ch\/es\/new-pricing-for-lsps-explained\/","title":{"rendered":"Nueva estructura de precios para proveedores de servicios ling\u00fc\u00edsticos explicada"},"content":{"rendered":"\n
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New Pricing for Language Service Providers Explained<\/h1>\n<\/div>\n\n\n\n
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\"Georg
Georg Ell, CEO, Phrase<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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We recently introduced an innovative new pricing and packaging model for the Phrase Localization Platform. We understand these types of changes can be sensitive and may raise concerns. To address this, we would like to clarify the reasons behind the recent changes and outline the specific actions we are taking to support our LSP customers through this transition.\u00a0<\/p>\n<\/div>\n<\/div>\n\n

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Why We Introduced Platform Pricing and Packaging<\/h3>\n\n\n\n

Language technology is moving fast, and modern hyperautomation combines AI, MT, and Quality Technologies with customizable workflows, analytics, integrations and controls.\u00a0<\/p>\n\n\n\n

Over the past years, Phrase has expanded its offering to be a composable platform offering, with a broad range of capabilities extending far beyond CAT tooling or TMS or Strings capabilities alone.\u00a0<\/p>\n\n\n\n

As we innovated, customers told us they wanted the ability to access all of our capabilities, to solve their needs, without commercial constraints related to purchasing add-ons or separate products. And so, with the introduction of the Platform packaging, we no longer sell any individual \u2018products\u2019 and instead always combine all of our capabilities into the platform fee. Customers can now prove the value in any and all components of our platform, with a meaningful level of included volumes, and then add on additional volumes only for those parts where they have proven the additional value.\u00a0<\/p>\n\n\n\n

This new platform pricing streamlines our pricing structure and provides a more consistent and scalable solution for our customers. In particular, the new pricing model addresses three key concerns:<\/p>\n\n\n\n

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  1. Alignment of Value With Usage: <\/strong>Customers expect fair pricing, best achieved by linking costs to the value derived from using a product. Thus, we implemented usage-based pricing in our new pricing and packaging strategy, aligning with customer feedback and needs. This approach promotes scalability and ensures that customers only pay for what they use, fostering trust and satisfaction.
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  2. Complexity in Pricing Structure:<\/strong> Previously, different methods were used to calculate various end-user metrics. Seat-based metrics, throughput-based metrics, capability limits, flat fees, percentage-based pricing, and other consumption-based metrics created confusion and inconsistency as usage scaled. This approach was unsustainable, leading to ad-hoc adjustments and increasingly complex pricing structures for new capabilities and products. We are shifting towards a more streamlined and predictable pricing model that simplifies budgeting and forecasting for customers.
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  3. Transparency:<\/strong> Determining usage levels was challenging for customers, especially regarding the legacy Fair Use Policy for the Phrase TMS product. With our new pricing structure, we provide customers with full visibility into their usage per each individual pricing metric. We will work further to provide even more robust analytics across the Phrase Platform to allow customers the ability to drill down and get as much transparency and data as feasible.<\/li>\n<\/ol>\n\n\n\n

    We Value Your Feedback <\/h3>\n\n\n\n

    We have listened to our LSP customers and understand that the shift to usage-based pricing requires flexibility, adaptability, and education. Our goal is to make this transition as smooth as possible for you.<\/p>\n\n\n\n

    Overall, the feedback on the new plans has been positive. However, some of our LSP customers have expressed specific concerns:<\/p>\n\n\n\n