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		<title>In Other Words</title>
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		<link>https://phrase-staging.required.ch/series/in-other-words/</link>
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		<language>en-US</language>
		<copyright>© 2025 Phrase</copyright>
		<itunes:subtitle>Localization and translation software</itunes:subtitle>
		<itunes:author>Phrase</itunes:author>
		<itunes:summary></itunes:summary>
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			<itunes:name>Phrase</itunes:name>
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		<itunes:category text="Business">
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		<itunes:category text="Technology">
									<itunes:category text="Language Learning"></itunes:category>
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		<googleplay:author><![CDATA[Phrase]]></googleplay:author>
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<item>
	<title>The 10-second customer journey and how to remove friction fast</title>
	<link>https://phrase-staging.required.ch/podcast/episode/the-10-second-customer-journey-and-how-to-remove-friction-fast/</link>
	<pubDate>Thu, 05 Mar 2026 09:58:16 +0000</pubDate>
	<dc:creator><![CDATA[Phrase]]></dc:creator>
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	<description><![CDATA[Todd Unger, CXO at the American Medical Association and best selling author, joins host Jason Hemingway to explore what Todd calls the Tornado Funnel, where the entire customer journey compresses into a single moment of decision. When that moment hits, friction decides who wins. ]]></description>
	<itunes:subtitle><![CDATA[Todd Unger, CXO at the American Medical Association and best selling author, joins host Jason Hemingway to explore what Todd calls the Tornado Funnel, where the entire customer journey compresses into a single moment of decision. When that moment hits, f]]></itunes:subtitle>
	<content:encoded><![CDATA[Todd Unger, CXO at the American Medical Association and best selling author, joins host Jason Hemingway to explore what Todd calls the Tornado Funnel, where the entire customer journey compresses into a single moment of decision. When that moment hits, friction decides who wins. ]]></content:encoded>
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	<itunes:summary><![CDATA[Todd Unger, CXO at the American Medical Association and best selling author, joins host Jason Hemingway to explore what Todd calls the Tornado Funnel, where the entire customer journey compresses into a single moment of decision. When that moment hits, friction decides who wins.]]></itunes:summary>
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		<ssp:title>The 10-second customer journey and how to remove friction fast</ssp:title>
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	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>00:39:12</itunes:duration>
	<itunes:author><![CDATA[Phrase]]></itunes:author>	<googleplay:description><![CDATA[Todd Unger, CXO at the American Medical Association and best selling author, joins host Jason Hemingway to explore what Todd calls the Tornado Funnel, where the entire customer journey compresses into a single moment of decision. When that moment hits, friction decides who wins.]]></googleplay:description>
	<googleplay:image href="https://phrase-staging.required.ch/wp-content/uploads/2026/03/Todd-Unger_Episode-Thumbnail_NameOnly-nologo.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Turning words into experiences that travel</title>
	<link>https://phrase-staging.required.ch/podcast/episode/turning-words-into-experiences-that-travel/</link>
	<pubDate>Thu, 19 Feb 2026 10:50:00 +0000</pubDate>
	<dc:creator><![CDATA[Phrase]]></dc:creator>
	<guid isPermaLink="false">2f1a6006-3e58-51ba-b031-4151bf22f7bb</guid>
	<description><![CDATA[Freddie Braun, Localization and International Content Lead at Monzo Bank, joins host Jason Hemingway to explore the role global content plays in building trusted customer experiences at scale.]]></description>
	<itunes:subtitle><![CDATA[Freddie Braun, Localization and International Content Lead at Monzo Bank, joins host Jason Hemingway to explore the role global content plays in building trusted customer experiences at scale.]]></itunes:subtitle>
	<content:encoded><![CDATA[Freddie Braun, Localization and International Content Lead at Monzo Bank, joins host Jason Hemingway to explore the role global content plays in building trusted customer experiences at scale.]]></content:encoded>
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	<itunes:summary><![CDATA[Freddie Braun, Localization and International Content Lead at Monzo Bank, joins host Jason Hemingway to explore the role global content plays in building trusted customer experiences at scale.]]></itunes:summary>
	<itunes:image href="https://phrase-staging.required.ch/wp-content/uploads/2026/02/Freddie-Braun_Episode-Thumbnail_NameOnly.jpg"></itunes:image>
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		<ssp:title>Turning words into experiences that travel</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>00:37:13</itunes:duration>
	<itunes:author><![CDATA[Phrase]]></itunes:author>	<googleplay:description><![CDATA[Freddie Braun, Localization and International Content Lead at Monzo Bank, joins host Jason Hemingway to explore the role global content plays in building trusted customer experiences at scale.]]></googleplay:description>
	<googleplay:image href="https://phrase-staging.required.ch/wp-content/uploads/2026/02/Freddie-Braun_Episode-Thumbnail_NameOnly.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>From brand friend-zone To market dominance</title>
	<link>https://phrase-staging.required.ch/podcast/episode/from-brand-friend-zone-to-market-dominance/</link>
	<pubDate>Thu, 05 Feb 2026 11:39:09 +0000</pubDate>
	<dc:creator><![CDATA[Phrase]]></dc:creator>
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	<description><![CDATA[Doug Zarkin, award-winning Retail and Brand Marketing Leader and Author of Moving Your Brand Out of the Friend Zone, joins host Jason Hemingway to explore how emotional connection fuels commercial success. They discuss building trust through consistent customer experiences and converting brand advocates into your strongest marketing asset.]]></description>
	<itunes:subtitle><![CDATA[Doug Zarkin, award-winning Retail and Brand Marketing Leader and Author of Moving Your Brand Out of the Friend Zone, joins host Jason Hemingway to explore how emotional connection fuels commercial success. They discuss building trust through consistent c]]></itunes:subtitle>
	<content:encoded><![CDATA[Doug Zarkin, award-winning Retail and Brand Marketing Leader and Author of Moving Your Brand Out of the Friend Zone, joins host Jason Hemingway to explore how emotional connection fuels commercial success. They discuss building trust through consistent customer experiences and converting brand advocates into your strongest marketing asset.]]></content:encoded>
	<enclosure url="https://phrase-staging.required.ch/wp-content/uploads/2026/02/PHR_Doug_Zarkin_Master.mp3" length="83678816" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Doug Zarkin, award-winning Retail and Brand Marketing Leader and Author of Moving Your Brand Out of the Friend Zone, joins host Jason Hemingway to explore how emotional connection fuels commercial success. They discuss building trust through consistent customer experiences and converting brand advocates into your strongest marketing asset.]]></itunes:summary>
	<itunes:image href="https://phrase-staging.required.ch/wp-content/uploads/2026/02/Doug-Zarkin_Episode-Thumbnail_NameOnly-no-logo.jpg"></itunes:image>
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		<ssp:title>From brand friend-zone To market dominance</ssp:title>
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	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>00:34:52</itunes:duration>
	<itunes:author><![CDATA[Phrase]]></itunes:author>	<googleplay:description><![CDATA[Doug Zarkin, award-winning Retail and Brand Marketing Leader and Author of Moving Your Brand Out of the Friend Zone, joins host Jason Hemingway to explore how emotional connection fuels commercial success. They discuss building trust through consistent customer experiences and converting brand advocates into your strongest marketing asset.]]></googleplay:description>
	<googleplay:image href="https://phrase-staging.required.ch/wp-content/uploads/2026/02/Doug-Zarkin_Episode-Thumbnail_NameOnly-no-logo.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Why most GTM models fail and how to build one that scales</title>
	<link>https://phrase-staging.required.ch/podcast/episode/why-most-gtm-models-fail-and-how-to-build-one-that-scales/</link>
	<pubDate>Thu, 22 Jan 2026 12:04:06 +0000</pubDate>
	<dc:creator><![CDATA[Phrase]]></dc:creator>
	<guid isPermaLink="false">c1e0eaae-1a6b-5e62-9e58-4d06574a4488</guid>
	<description><![CDATA[Axel Kirstetter, global go-to-market and product marketing leader, joins host Jason Hemingway about why localisation goes beyond translation, how AI can support (not replace) marketers, and how focus, execution, and regional insight help brands balance central vision with local relevance.]]></description>
	<itunes:subtitle><![CDATA[Axel Kirstetter, global go-to-market and product marketing leader, joins host Jason Hemingway about why localisation goes beyond translation, how AI can support (not replace) marketers, and how focus, execution, and regional insight help brands balance c]]></itunes:subtitle>
	<content:encoded><![CDATA[Axel Kirstetter, global go-to-market and product marketing leader, joins host Jason Hemingway about why localisation goes beyond translation, how AI can support (not replace) marketers, and how focus, execution, and regional insight help brands balance central vision with local relevance.]]></content:encoded>
	<enclosure url="https://phrase-staging.required.ch/wp-content/uploads/2026/01/PHR_Axel_Kirstetter_Master-v2.mp3" length="99276176" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Axel Kirstetter, global go-to-market and product marketing leader, joins host Jason Hemingway about why localisation goes beyond translation, how AI can support (not replace) marketers, and how focus, execution, and regional insight help brands balance central vision with local relevance.]]></itunes:summary>
	<itunes:image href="https://phrase-staging.required.ch/wp-content/uploads/2026/01/Axel-Kirstetter_Episode-Thumbnail_NameOnly-No-Logo.jpg"></itunes:image>
	<ssp:image>
		<ssp:url>https://phrase-staging.required.ch/wp-content/uploads/2026/01/Axel-Kirstetter_Episode-Thumbnail_NameOnly-No-Logo.jpg</ssp:url>
		<ssp:title>Why most GTM models fail and how to build one that scales</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>00:41:22</itunes:duration>
	<itunes:author><![CDATA[Phrase]]></itunes:author>	<googleplay:description><![CDATA[Axel Kirstetter, global go-to-market and product marketing leader, joins host Jason Hemingway about why localisation goes beyond translation, how AI can support (not replace) marketers, and how focus, execution, and regional insight help brands balance central vision with local relevance.]]></googleplay:description>
	<googleplay:image href="https://phrase-staging.required.ch/wp-content/uploads/2026/01/Axel-Kirstetter_Episode-Thumbnail_NameOnly-No-Logo.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Scaling with empathy and AI: The growth balance most brands miss</title>
	<link>https://phrase-staging.required.ch/podcast/episode/scaling-with-empathy-and-ai-the-growth-balance-most-brands-miss/</link>
	<pubDate>Thu, 08 Jan 2026 09:34:45 +0000</pubDate>
	<dc:creator><![CDATA[Phrase]]></dc:creator>
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	<description><![CDATA[Christina Bylin, Chief Marketing Officer at CarParts.com, joins host Jason Hemingway to explore how modern CMOs balance brand-building, performance marketing, and purpose at scale.
]]></description>
	<itunes:subtitle><![CDATA[Christina Bylin, Chief Marketing Officer at CarParts.com, joins host Jason Hemingway to explore how modern CMOs balance brand-building, performance marketing, and purpose at scale.]]></itunes:subtitle>
	<content:encoded><![CDATA[Christina Bylin, Chief Marketing Officer at CarParts.com, joins host Jason Hemingway to explore how modern CMOs balance brand-building, performance marketing, and purpose at scale.
]]></content:encoded>
	<enclosure url="https://phrase-staging.required.ch/wp-content/uploads/2025/12/PHR_Christina_Bylin_Master.mp3" length="63711272" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Christina Bylin, Chief Marketing Officer at CarParts.com, joins host Jason Hemingway to explore how modern CMOs balance brand-building, performance marketing, and purpose at scale.]]></itunes:summary>
	<itunes:image href="https://phrase-staging.required.ch/wp-content/uploads/2025/12/Christina-Bylin_Episode-Thumbnail_NameOnly.jpg"></itunes:image>
	<ssp:image>
		<ssp:url>https://phrase-staging.required.ch/wp-content/uploads/2025/12/Christina-Bylin_Episode-Thumbnail_NameOnly.jpg</ssp:url>
		<ssp:title>Scaling with empathy and AI: The growth balance most brands miss</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Phrase]]></itunes:author>	<googleplay:description><![CDATA[Christina Bylin, Chief Marketing Officer at CarParts.com, joins host Jason Hemingway to explore how modern CMOs balance brand-building, performance marketing, and purpose at scale.]]></googleplay:description>
	<googleplay:image href="https://phrase-staging.required.ch/wp-content/uploads/2025/12/Christina-Bylin_Episode-Thumbnail_NameOnly.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>The data strategy that separates global winners from the rest</title>
	<link>https://phrase-staging.required.ch/podcast/episode/the-data-strategy-that-separates-global-winners-from-the-rest/</link>
	<pubDate>Tue, 23 Dec 2025 09:02:57 +0000</pubDate>
	<dc:creator><![CDATA[Phrase]]></dc:creator>
	<guid isPermaLink="false">fd199e7f-5ed9-508b-9e8d-ccbe0eb097ac</guid>
	<description><![CDATA[Willem Koenders, Global Leader in Data Strategy at ZS, joins host Jason Hemingway to explore why the business case for governance cannot wait, how to balance global standards with local market realities, and what leaders should put in place to reduce risk while increasing speed.]]></description>
	<itunes:subtitle><![CDATA[Willem Koenders, Global Leader in Data Strategy at ZS, joins host Jason Hemingway to explore why the business case for governance cannot wait, how to balance global standards with local market realities, and what leaders should put in place to reduce ris]]></itunes:subtitle>
	<content:encoded><![CDATA[Willem Koenders, Global Leader in Data Strategy at ZS, joins host Jason Hemingway to explore why the business case for governance cannot wait, how to balance global standards with local market realities, and what leaders should put in place to reduce risk while increasing speed.]]></content:encoded>
	<enclosure url="https://phrase-staging.required.ch/wp-content/uploads/2025/12/PHR_Willem-Koenders_MASTER_v02.mp3" length="73140283" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Willem Koenders, Global Leader in Data Strategy at ZS, joins host Jason Hemingway to explore why the business case for governance cannot wait, how to balance global standards with local market realities, and what leaders should put in place to reduce risk while increasing speed.]]></itunes:summary>
	<itunes:image href="https://phrase-staging.required.ch/wp-content/uploads/2025/12/Willem-Koenders_Episode-Thumbnail_NameOnly_nologo.jpg"></itunes:image>
	<ssp:image>
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		<ssp:title>The data strategy that separates global winners from the rest</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Phrase]]></itunes:author>	<googleplay:description><![CDATA[Willem Koenders, Global Leader in Data Strategy at ZS, joins host Jason Hemingway to explore why the business case for governance cannot wait, how to balance global standards with local market realities, and what leaders should put in place to reduce risk while increasing speed.]]></googleplay:description>
	<googleplay:image href="https://phrase-staging.required.ch/wp-content/uploads/2025/12/Willem-Koenders_Episode-Thumbnail_NameOnly_nologo.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Why localization belongs In the boardroom</title>
	<link>https://phrase-staging.required.ch/podcast/episode/why-localization-belongs-in-the-boardroom/</link>
	<pubDate>Tue, 09 Dec 2025 11:17:51 +0000</pubDate>
	<dc:creator><![CDATA[Phrase]]></dc:creator>
	<guid isPermaLink="false">6aa0fd7e-9819-56ad-988f-802f0c4d3b56</guid>
	<description><![CDATA[Nataly Kelly, Chief Marketing Officer at Zappi, joins host Jason Hemingway to explore why localization deserves a permanent seat in the boardroom, how to tie multilingual strategy directly to revenue growth, and the key tactics to build cultural fluency across global markets.]]></description>
	<itunes:subtitle><![CDATA[Nataly Kelly, Chief Marketing Officer at Zappi, joins host Jason Hemingway to explore why localization deserves a permanent seat in the boardroom, how to tie multilingual strategy directly to revenue growth, and the key tactics to build cultural fluency ]]></itunes:subtitle>
	<content:encoded><![CDATA[Nataly Kelly, Chief Marketing Officer at Zappi, joins host Jason Hemingway to explore why localization deserves a permanent seat in the boardroom, how to tie multilingual strategy directly to revenue growth, and the key tactics to build cultural fluency across global markets.]]></content:encoded>
	<enclosure url="https://phrase-staging.required.ch/wp-content/uploads/2025/12/PHR_Nataly_Kelly_Master.mp3" length="100099892" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Nataly Kelly, Chief Marketing Officer at Zappi, joins host Jason Hemingway to explore why localization deserves a permanent seat in the boardroom, how to tie multilingual strategy directly to revenue growth, and the key tactics to build cultural fluency across global markets.]]></itunes:summary>
	<itunes:image href="https://phrase-staging.required.ch/wp-content/uploads/2025/12/Nataly-Kelly_Episode-Thumbnail_NameOnly_v2.jpg"></itunes:image>
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		<ssp:title>Why localization belongs In the boardroom</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Phrase]]></itunes:author>	<googleplay:description><![CDATA[Nataly Kelly, Chief Marketing Officer at Zappi, joins host Jason Hemingway to explore why localization deserves a permanent seat in the boardroom, how to tie multilingual strategy directly to revenue growth, and the key tactics to build cultural fluency across global markets.]]></googleplay:description>
	<googleplay:image href="https://phrase-staging.required.ch/wp-content/uploads/2025/12/Nataly-Kelly_Episode-Thumbnail_NameOnly_v2.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Turning around a brand before it’s too late</title>
	<link>https://phrase-staging.required.ch/podcast/episode/turning-around-a-brand-before-its-too-late/</link>
	<pubDate>Thu, 27 Nov 2025 12:23:58 +0000</pubDate>
	<dc:creator><![CDATA[Phrase]]></dc:creator>
	<guid isPermaLink="false">https://phrase-staging.required.ch/?post_type=podcast&#038;p=125419</guid>
	<description><![CDATA[Kevin Miller is a veteran CMO with 35+ years shaping brands like McDonald’s, Coca-Cola, PepsiCo, and Disney. He led The Fresh Market’s turnaround from the worst company to work for in America to USA Today’s ‘America’s Best Supermarket’ in a year. He joins host Jason Hemingway to explain how.
]]></description>
	<itunes:subtitle><![CDATA[Kevin Miller is a veteran CMO with 35+ years shaping brands like McDonald’s, Coca-Cola, PepsiCo, and Disney. He led The Fresh Market’s turnaround from the worst company to work for in America to USA Today’s ‘America’s Best Supermarket’ in a year. He join]]></itunes:subtitle>
	<content:encoded><![CDATA[Kevin Miller is a veteran CMO with 35+ years shaping brands like McDonald’s, Coca-Cola, PepsiCo, and Disney. He led The Fresh Market’s turnaround from the worst company to work for in America to USA Today’s ‘America’s Best Supermarket’ in a year. He joins host Jason Hemingway to explain how.
]]></content:encoded>
	<enclosure url="https://phrase-staging.required.ch/wp-content/uploads/2025/11/PHR_Kevin-Miller_MASTER.mp3" length="70178538" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Kevin Miller is a veteran CMO with 35+ years shaping brands like McDonald’s, Coca-Cola, PepsiCo, and Disney. He led The Fresh Market’s turnaround from the worst company to work for in America to USA Today’s ‘America’s Best Supermarket’ in a year. He joins host Jason Hemingway to explain how.]]></itunes:summary>
	<itunes:image href="https://phrase-staging.required.ch/wp-content/uploads/2025/11/Kevin-Miller_Episode-Thumbnail_NameOnly.jpg"></itunes:image>
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		<ssp:title>Turning around a brand before it’s too late</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Phrase]]></itunes:author>	<googleplay:description><![CDATA[Kevin Miller is a veteran CMO with 35+ years shaping brands like McDonald’s, Coca-Cola, PepsiCo, and Disney. He led The Fresh Market’s turnaround from the worst company to work for in America to USA Today’s ‘America’s Best Supermarket’ in a year. He joins host Jason Hemingway to explain how.]]></googleplay:description>
	<googleplay:image href="https://phrase-staging.required.ch/wp-content/uploads/2025/11/Kevin-Miller_Episode-Thumbnail_NameOnly.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Culture isn’t a “nice to have”, it’s your CX growth engine</title>
	<link>https://phrase-staging.required.ch/podcast/episode/culture-isnt-a-nice-to-have-its-your-cx-growth-engine/</link>
	<pubDate>Thu, 13 Nov 2025 11:33:34 +0000</pubDate>
	<dc:creator><![CDATA[Phrase]]></dc:creator>
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	<description><![CDATA[Host Jason Hemingway is joined by Annette Franz, Customer Experience leader, author and the Founder and CEO of CX Journey Inc., along with Phrase CEO, George Ell. They discuss how strong cultural foundations help organizations stay relevant locally, scale with intent, and deliver lasting business results.]]></description>
	<itunes:subtitle><![CDATA[Host Jason Hemingway is joined by Annette Franz, Customer Experience leader, author and the Founder and CEO of CX Journey Inc., along with Phrase CEO, George Ell. They discuss how strong cultural foundations help organizations stay relevant locally, scal]]></itunes:subtitle>
	<content:encoded><![CDATA[Host Jason Hemingway is joined by Annette Franz, Customer Experience leader, author and the Founder and CEO of CX Journey Inc., along with Phrase CEO, George Ell. They discuss how strong cultural foundations help organizations stay relevant locally, scale with intent, and deliver lasting business results.]]></content:encoded>
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	<itunes:summary><![CDATA[Host Jason Hemingway is joined by Annette Franz, Customer Experience leader, author and the Founder and CEO of CX Journey Inc., along with Phrase CEO, George Ell. They discuss how strong cultural foundations help organizations stay relevant locally, scale with intent, and deliver lasting business results.]]></itunes:summary>
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		<ssp:title>Culture isn’t a “nice to have”, it’s your CX growth engine</ssp:title>
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