When it comes to translation, we don’t take things too literally
Successful global enterprises need more than word-for-word translation. They need to strike
the right balance between accuracy and adaptability to truly resonate.
Beyond literal translation
Expanding globally presents challenges—ensuring accurate, culturally relevant, and cost-effective translations can slow teams down. Manual workflows, inconsistent quality, and limited automation make it harder for businesses to engage international audiences effectively.
With our latest releases we eliminate these barriers and help businesses strike the right balance between accuracy and adaptability to create content that truly resonates. We enable faster, more scalable global content that is on brand.
How businesses scale faster with smarter localization
Smarter, context-aware AI translation
Traditional machine translation often loses context, leading to inconsistent and unnatural results. Now, Phrase Next GenMT processes entire content blocks, ensuring fluent, accurate translations that require fewer manual fixes.
Brand-aligned, intelligent content adaptation
Brand messaging must go beyond word-for-word accuracy—it needs to feel natural, aligned with customer expectations, and tailored for every market. Auto Adapt refines machine translation to match brand tone, formality, and audience needs, reducing manual effort.on.
Flexible solutions for any industry
Whether you need GDPR-compliant translation for regulated industries or high-volume scalability for customer support, DeepL next-gen and Widn.AI provide flexible, high-performance localization solutions tailored to your business needs.
Faster website localization with seamless automation
Keeping multilingual content up to date is challenging, but the Phrase-Optimizely integration automates content syncing and updates, eliminating manual exports and accelerating global content delivery.
Our latest releases help you find the right balance between accuracy & adaptability
Ensure precision where it matters most
For technical, legal, and regulated industries, translation errors aren’t an option. AI-powered solutions ensure accuracy while eliminating costly manual corrections.
Adapt to local markets without losing meaning
Marketing content, product descriptions, and customer communications need to feel natural, not robotic. AI-driven localization adjusts tone, style, and messaging to resonate with local audiences.
Expand globally without slowing down
Outdated translation processes delay product launches, campaigns, and customer experiences. AI automation removes bottlenecks so you can reach new markets faster.
Ready to deliver smarter, more scalable global content?
Webinar: Automate and scale content translation with Phrase and Optimizely
April 3, 4pm CEST I 10am EDT
Get an exclusive first look at the Phrase-Optimizely integration! This session will show you how AI-powered automation can streamline your website content translation. Say goodbye to manual exports and disconnected workflows—this seamless integration gives you centralized control over vendors, quality, and automation.
Phrase Product Launches
At Phrase, we are dedicated to innovation and delivering cutting-edge localization technology. Explore the powerful capabilities we’ve introduced in our past releases.
December 2024
Adaptation at scale: bringing global
brands closer to local audiences
Our December releases harness AI to help global brands adapt content faster and at scale. With cutting-edge AI and seamless integrations, teams can create culturally nuanced, brand-consistent content with ease.
September 2024
Experience the latest in
AI-augmented localization
Our September releases bring another round of AI-led innovation to the Phrase Platform. Integrating technology and human expertise for faster, more efficient localization— all while giving you the visibility and control to ensure the best results.
June 2024
Our next wave of AI-enhanced automation
Full availability of our AI-enhanced Auto LQA for comprehensive, rapid language quality assessments; an improved, SSO-enabled, enterprise-wide Phrase Portal; Automated Asset Curation for cleaning and managing language assets, reducing manual labor costs; and Phrase Next GenMT, fusing our next generation machine translation engine with OpenAI’s latest GPT-4o model.
March 2024
Accelerating hyperautomation: the future of localization
Our latest product release marks another transformative shift in the capabilities of language technology. As we continue to tap into the enormous potential of AI, we’ve focused on three key areas of enterprise localization operations—quality, hyperautomation, and scale.
December 2023
Putting quality at the heart of automation
Unlock the true potential of AI and localization automation with our latest releases. From powerful quality capabilities, that drive greater automation at scale, to all new ways to access the Phrase Suite across your business. Leverage completely new translation quality scores you can rely on to build fully automated workflows. Our latest releases are paving the way for the future of localization automation.
September 2023
Delivering the next generation of AI-fueled localization
In this release, we’re announcing a range of enhancements to the Phrase Localization Platform that will define the next generation of localization technology, powered by AI. Designed to elevate content quality, drive increased workflow automation, and accelerate enterprise scalability, these cutting-edge AI features are reshaping the future of localization technology. At the forefront of these exciting new capabilities are Phrase Custom AI and Phrase Language AI, together with enhancements to Phrase Orchestrator and much more.
May 2023
Unlock connectivity, unleash opportunity
Connect to the Phrase Platform in new and improved ways with our latest range of connectivity capabilities. From powerful new integrations and enhanced cross-platform synchronization, to optimized ease of use and customization—our new capabilities will add even more speed, quality, and cost control to your localization process.
February 2023
Taking localization to a whole new level!
Our February release wave is our largest ever, with many exciting developments for users of both Phrase TMS and Phrase Strings.
Discover the groundbreaking workflow automation capabilities of Phrase Orchestrator, and the comprehensive new analytics capabilities of Advanced Analytics—and get a feel for the elevated speed, control, and visibility we’re adding to your localization process.